How Purposeful Mindsets Drive Performance
Pontish Yeramyan, Founder and CEO
Eric Jackson, Ph.D., Chief Innovation Officer

An ongoing study of the mindsets of business leaders when delivering their most extraordinary results
A large-scale study was conducted to investigate the mindsets of business leaders when they were at their most effective and delivering their best results. In-depth structured interviews were conducted with 667 executives over a ten-year period. Eight distinct mindset themes were identified, one of the most common being a “Purposeful” theme, exhibited by 82% of the leaders. A closer examination revealed two major subcategories of the Purposeful theme
- Impact on the World
- God/Spirituality
The unique attitudes and beliefs associated with these subcategories were further categorized, and are described in this paper. The Purposeful mindset theme points to a contextual frame that is important to leaders, and seems to imbue them with a level of personal power and sense of mission that translates into high levels of accomplishment.
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